Your 2024 Conference Committee
Conference Chair
Sarah Hoff
Vice President, Client Strategy, STO Building Group
Sarah is a Vice President of Client Strategy for STO Building Group. STO Building Group is a family of construction companies committed to setting the highest standards of excellence in everything they do.
She is passionate about building sincere, authentic relationships, and coaching others on the importance of understanding the client experience, conveying value, and planning for the future. A recognized business and marketing expert, Sarah has been invited to speak on a variety of topics ranging from Client Care Programs to Scenario Planning.
Sarah does not believe we can truly innovate as an industry without diversity of ideas, and that equity and inclusion is a moral imperative.
Incoming Conference Chair
Courtney Van Ostran, FSMPS, CPSM
Associate Director of Marketing & Business Development, Tec Inc. Engineering & Design
Courtney Van Ostran is a seasoned professional in the A/E/C industry, known for her strategic vision and dynamic leadership. With over two decades of experience in marketing and business development for A/E/C, Courtney leads the marketing and business development efforts for Tec Inc. Engineering & Design and is Co-Owner of Zinkon Creative Studio.
As a Fellow of the Society for Marketing Professional Services (FSMPS) and a Certified Professional Services Marketer (CPSM), Courtney shares her deep understanding of marketing and business development and has advanced marketing acumen and elevated industry standards in the organizations she’s worked with.
Courtney credits her career progression to the knowledge and insights she gained from SMPS and her network within it. Her experiences in SMPS solidified her commitment to the Society and her passion for mentoring others and creating impactful partnerships within the A/E/C community. Her active involvement on non-profit association boards has resulted in successful initiatives, particularly in the realm of mentorship, advocacy, and growth of marketing leadership.
Her contributions and active involvement in various capacities, including the Marketing Communications Awards, Heartland Regional Conference, and Content Co-Chair for Amplify A|E|C, underscore her dedication to empowering the next generation of AEC professionals.
Program Lead
GinaRenee Autrey
Director of Marketing & Communications, Kleinschmidt
I am a seasoned marketing maestro with over 24 years of curating and executing comprehensive marketing strategies to elevate business goals. My approach is results-driven, creative, and ever-evolving, aligning with the rapid pace of the A/E/C marketing landscape. I've honed a diverse set of skills over the years - from managing successful marketing initiatives and campaigns, to public relations and advertising, to implementing strategic projects that have fueled growth in targeted markets.
I had the privilege of serving as an Employee Representative on the Kleinschmidt Board of Directors for two years and I currently serve in the role of Program Manager for the Kleinschmidt Justice, Equity, Diversity, and Inclusion (JEDI) Council, a role that is purpose-driven and close to my heart.
I am a active member of the Society for Marketing Professional Services (SMPS), the Public Relations Society of America (PRSA), and the American Marketing Association (AMA). I began my public speaking journey on the stage at the SMPS SERC Conference last year. Since then, I've had the pleasure of engaging audiences at numerous SMPS conferences and webinars, enriching my professional journey even further. I hope to help other marketers through these engagements to realize their full potential and to view themselves as “technical experts” in their field.
Program Lead
Duncan Robertson, CPSM
Business Development and Marketing Manager, Tamarack Grove Engineering
As Tamarack Grove’s first marketing and business development professional, Duncan looks at his role as an opportunity to advocate for the engineering industry and the people who dedicate their lives to designing and building the nation’s infrastructure. Responsible for maintaining the integrity of the TGE brand, he also works to represent the firm externally while building consensus internally.
Duncan was a critical member of the TGE team in developing the firm’s award-winning initiatives including the Adventure Bravely brand awareness campaign; Campfire Conversations video series featuring topical discussions with firm leadership; the Christmas by the Campfire Cookbook; and TGE’s external newsletter.
His contributions, experience, and acumen in the A/E/C industry have been significant in less than five years since joining Tamarack Grove. Instrumental in forming an SMPS chapter, Duncan served as the founding president of the newest SMPS chapter in Idaho from 2022-23. His other SMPS involvement includes experience judging entries for the M Awards at AmplifyAEC, assisting with the website for the Pacific Regional Conference, and presenting at the AmplifyAEC conference in 2022. He also serves as the PR chair for the ACE Mentor Program of Idaho, an organization he helped found that supports high school students as they explore careers in the A/E/C industry.
SMPS HQ STAFF
Chief Strategy Officer
Vice President, Marketing
Director, Learning and Experiences
Manager, Digital Marketing