Your 2022 Conference Committee

Jen Newman

Conference Chair

Jen Newman, FSMPS, CPSM
Principal, Elevate Marketing Advisors

Jen always admired how her dad, a regional customer service manager, cultivated people through mentorship, motivation, and training. With 20 years in professional services, Jen’s mission is to raise a new generation of firm leaders who are confidently and enthusiastically helping their firms grow using many of the techniques she learned from her dad. As Elevate’s official "Energizer Bunny", Jen guides Elevate clients to create successful business development plans that accomplish plan goals while building relationship-development skills, enforcing her mantra that “business development is everyone’s business.” Her unique approach to engagement–with customized programs using real examples, clients, and plans with action items and methods of accountability–ensures learning is extended to implementation.

Program Lead

Sarah Hoff
Sr Business Development Leader, Woods Bagot

Sarah is a Senior Business Development Leader for Woods Bagot, a People Architecture company invested in global communities and local culture.

She is passionate about building sincere, authentic relationships, and coaching others on the importance of understanding the client experience, conveying value, and planning for the future. A recognized business and marketing expert, Sarah has been invited to speak on a variety of topics ranging from Client Care Programs to Scenario Planning.

Sarah does not believe we can truly innovate as an industry without diversity of ideas, and that equity and inclusion is a moral imperative. Further to this, she currently serves on Woods Bagot's EDI Committee and the Society of Marketing Professional Services’ new Diversity and Inclusion Taskforce.

Sarah Hoff
Courtney Van Ostran

Program Lead

Courtney Van Ostran, CPSM
Director of Marketing and Business Development, Tec Inc.

As the Director of Marketing and Business Development for Tec Inc. Engineering & Design, Courtney is the leader of strategic partnerships for the Ohio based engineering firm. While her experience spans the full spectrum of A|E|C marketing responsibilities, Courtney currently leads the firm’s business development efforts in coordination with marketing strategy.  Throughout her career she’s actively participated in both the administration and corporate development of engineering and architecture firms nationally and regionally.

An active member for the Society of Marketing Professional Services (SMPS) she received her CPSM in 2007. This achievement inspired her to continuously contribute to industry and community non-profits over the last 14 years including: SMPS Columbus Chapter, SMPS Heartland Conference Committee, and several local arts and education organizations with board and committee service.

Incoming Conference Chair

Kenda Salisbury, FSMPS, CPSM
Regional Director, Business Development, Degenkolb Engineers

Kenda Salisbury, FSMPS, CPSM, is responsible for leading Degenkolb Engineers’ strategic growth efforts across the Pacific Northwest region. With more than 20 years of experience in the A/E/C industries, Kenda specializes in developing and managing client development strategy. She has been successful in mentoring and working closely with technical professionals to help them strengthen their client relationships and build business.

Kenda was named an SMPS Fellow in 2019 and has been a Certified Professional Services Marketer (CPSM) for more than 15 years. She’s an active member of SMPS, the National Association of Industrial and Office Properties (NAIOP), and the Washington State Society for Healthcare Engineers (WSSHE). Kenda is also a founding member of Building Women, an organization focused on the education and growth of women in the healthcare design and construction industries. She serves on the Standing Advisory Committee for Harborview Medical Center, acting as a community advocate for the hospital’s design and construction projects.

Kenda Salisbury

Past Conference Chair (2021)

Bethany Smith, FSMPS, CPSM
Marketing and Corporate Communication Vice President, Messer Construction Co.

At Messer Construction Company, Bethany Smith leads a dynamic team whose mission is to drive strategic, thought-provoking communication through innovative channels to reach all members of the Messer community. Messer is a 1800-person construction services firm based in Cincinnati, OH with 10 regional offices with revenues exceeding $1 billion.

Before joining Messer in 2016, Bethany served in marketing, business development and community affairs roles for Taft Law and Turner Construction Co. She received her Certified Professional Services Marketer (CPSM) designation from SMPS in 2005, and was named a SMPS Fellow in 2014. Bethany has been honored as Marketer of the Year by SMPS, a Next Generation Leader from the NKY Chamber, and as one of Cincinnati’s Forty Under 40.

In addition to her passion for marketing professional services and SMPS, Bethany devotes time to the Greater Cincinnati Children’s Law Center, the Cystic Fibrosis Foundation, and Allied Construction Industries.