AMPLIFY EDUCATION Program View the full event schedule below Tuesday, August 8 Exhibitor Move-in 3:00 PM - 6:00 PM | Exhibitor Move-In Wednesday, August 9 Registration is open for attendees to pick up badges. 9:00 AM - 4:00 PM | Registration Join AEC marketer and Adobe Certified Instructor Julie Shaffer, CPSM, as she demonstrates ways you can use the powerful combination of InDesign and Photoshop to expedite your workflow and create persuasive visual elements and layouts for your pursuits. In this interactive, hands-on workshop, you’ll discover time-saving methods, including: Creating project layouts with styles Importing native Photoshop files for quick editing Removing imperfections/objects from project photos, headshots, etc. Cutting out a subject from the background Experimenting with Photoshop’s robust AI-driven neural filters to enhance your photos Using creative effects for compelling graphics Exporting for collaboration and production Separately ticketed event** 10:00 AM – NOON | InDesign & Photoshop Pre-Conference Workshop Deltek Coffee & Community: Powering CRM Success Join Deltek CRM experts and your peers for coffee and community. You'll learn easy ways to make your CRM work better for you and network with your Deltek CRM community. This session will include: 11 – 11:30 am CT – Educational Presentation: Learn what is new with Deltek CRM and get actionable insights to take back to the office to improve how you use CRM. 11:30 am-12 noon CT – Live Q&A & Networking: Get your CRM questions answered by Deltek industry experts and connect with your peers to explore best practices. All Deltek customers are invited. Drinks and refreshments will be served. Presenters: Megan Miller, CPSM, Director, Product Marketing, Deltek Karen Guzman, Principal Solutions Engineer, Deltek Hosted by: 11:00 AM – NOON | Deltek Coffee & Community: Powering CRM Success The Future Won't Wait: Tackling Construction's Biggest Issues Today to Make for a Better Tomorrow Scott Blair serves as editor-in-chief of Engineering News-Record, including all editorial print and digital products, websites, videos, podcasts and events. Published by BNP Media, ENR's predecessor magazines date back nearly 150 years. Winner of multiple awards from Jesse H. Neal, Construction Media Alliance, Construction Working Minds, AZBEES and The Telly Awards for his writing, editing, photography and videography, Blair frequently posts in-depth project tour videos and interviews with industry leaders on ENR's video channel. In 2023, Blair was selected as the McAllister Editorial Fellow, which promotes the study of business media by placing fellows as teachers and advisors at Northwestern University’s Medill School of Journalism. He applies his 25 years of experience covering the construction industry as a frequent speaker and moderator on topics such as diversity and inclusion, design and jobsite technology, construction means and methods and marketing. Blair has spent more than 30 years working in almost every facet of media and publishing, including radio, film, television, print and digital media, music composition and public speaking. Celebrating 50 years of transforming business through marketing leadership. Included with full conference registration. 1:00 PM – 2:00 PM | Mainstage Experience: Welcome Celebration & Opening Keynote | The Future Won't Wait: Tackling Construction's Biggest Issues Today to Make for a Better Tomorrow | Scott Blair Session description coming... 2:30 PM – 3:30 PM | BREAK First time at an SMPS Annual Conference? If you answered yes, don’t miss this opportunity to network with other firs timers, gain insights on navigating Amplify A|E|C and ensure that you have what you need to get the most out of this experience for you and your firm. Come get all of your questions answered about your first experience, and meet the SMPS Society Leaders, Amplify A|E|C Conference Chairs, and SMPS staff. A surprise will be waiting. Held in Lonestar D 2:30 PM – 3:30 PM | Amplify Austin: Keeping it Weird at Your First SMPS Annual Conference | First Timers Experience In a sea of qualified firms, how do you make a client feel like your team understands them the best? How do you create connection with only five minutes of review time? What if there was a process that could strengthen your messaging and design, and make writing easier at the same time? Kristen Peters, Marketing Manager at Arrowstreet, outlines a simple workflow to help your content stand out from the crowd. Using behavioral psychology and user experience (UX) design principles, attendees will learn a 3-step workflow: 1. Analyze—Become familiar with the client’s voice, brand, and values to create a “thesaurus” to highlight shared ground.2. Build—Learn the pillars of persuasive writing: Issues, Features, Benefits and Proof (IFBP) to identify client-centered benefits that your firm brings.3. Communicate—Explore the graphic design principles behind “designing for the scanning reader” to entice the reviewer to read more deeply. Through learned techniques in client analysis, messaging strategy, and visual reinforcement, attendees will practice the presented skills in a series of fun, collaborative exercises for a mock RFP response. Who will win the factory renovation RFP for an eccentric food and beverage producer? Join us at Amplify A|E|C 2023 to find out! 3:30 PM – 4:30 PM | BREAKOUT | The 2-Second Rule: A 3-Step Workflow for Client Connection | Kristen Peters | Arrowstreet Research shows that the vast majority of decision makers within your client organizations rely on thought leadership to assess your firm’s innovative thinking, expertise in their specific issues, and the quality of your talent—long before the formal selection process begins. And yet, your current thought leadership program is unlikely to create a sustained competitive advantage for your firm. Wait! What?! With more and more firms publishing more and more smart, high-quality content, your prospects are overwhelmed and overeducated. What started as a top differentiator has led to a crisis of sameness among firms and a lack of confidence in making the right decision among customers. We are at the tipping point of redefining what the next phase of thought leadership should look like, and the first to figure it out will get a competitive advantage. The session will introduce new approaches your firm can use to help its clients navigate their complex decision-making process with tailored, highly personalized information and insight. By thinking beyond content and formats and learning how to uncover what your prospects really need and value, you will enable them to take action with confidence—and in the process, make your firm indispensable. 3:30 PM – 4:30 PM | BREAKOUT | Rethinking Thought Leadership for Today’s Customer Journey | Ida Cheinman | Substance151, Benefit LLC Through AEC-specific campaign examples, we will illuminate current opportunities for AEC brands to use paid media to further your business goals. In the ever-changing landscape of digital media today, it is more important than ever to own your brand image and message across all channels. Whether announcing new project commissions, crafting cultural content for recruitment, or advancing your unique areas of thought leadership, paid media can provide an effective and efficient addition to your toolbox. Session Goals Learn how to meet your audiences where they are online Understand how to develop thoughtful and measurable KPIs Gain insights into platform selection and audience targeting through campaign examples Identify the best management and partnership strategy for your needs 3:30 PM – 4:30 PM | BREAKOUT | Increase Brand Impact through Paid Media | Katie Garrett & Brooke Weller We are all pros at execution in our industry—that is a fact. We can get things done with very little information and creatively fill in the blanks. New RFP due tomorrow? On it. Social post for today’s groundbreaking? Done. Press Release? Will be ready tomorrow. Blog? The draft is in your inbox. When was the last time you stopped to look at your communications efforts holistically? If you haven’t, there’s a good chance you’re missing out on key opportunities. Join this discussion to learn how to develop impactful content, maximize the promotion of it and build relationships with key stakeholders along the way. 3:30 PM – 4:30 PM | BREAKOUT | Level Up Your Communications Strategy—Take a Holistic Approach | Ali Panditrao | Maria Rodgers | Ware Malcomb We all know a great story when we see or hear it, but do we all know how to tell a great story? Great stories are a powerful tool to capture attention and spotlight our passions, causes, and affiliations. In this workshop, attendees will learn how to harness the power of story and create accessible, robust social media content to drive their marketing and business development efforts. This workshop is designed for those who are experienced with social media but need guidance on how to make sure their organization's social media is accessible to all people, as well as those who are looking for advice on compelling digital storytelling. The presenter will take questions throughout the session while they discuss different strategies and walk-through actual campaign examples. Attendees will learn: How to make your social media content accessible for people with disabilities The elements of an effective story and how to translate that to social media How to define, influence, and target your message, and how to measure your impact Overview of free and low-cost digital tools you can use to help plan your campaigns 3:30 PM – 4:30 PM | BREAKOUT | Engaging Everyone: Creating Accessible, Powerful Social Media Content | Samantha VanSchoick | CIL The marketplace has shifted. In the past two years, this dramatic shift has profoundly reshaped the behavior of AEC buyers–in many cases, more so than in previous crises in recent memory. Hinge’s ongoing research on buyers and sellers helps us track those changes — and how to use this information to help AEC firms win more business–again and again, in shorter cycles. Karl Feldman will uncover the latest data on AEC buyers and explore buyers’ thoughts about their AEC service providers, their top challenges, and their sources of information. You’ll learn where buyers are looking, what tips the scales in favor of providers, and more. Takeaways: What buyer challenges or priorities have shifted? Are referrals still a sustainable marketing strategy? How are buyers searching for and evaluating professional services firms? How do you address changes in buyer behavior and engage your critical key audiences? 3:30 PM – 4:30 PM | BREAKOUT | How to Help AEC Prospects and Clients Buy from You More Often and More Quickly | Karl Feldman Included with full conference registration. 5:00 PM – 6:00 PM | Welcome Reception Formal attire recommended. This is a separately ticketed event, tickets are fully sold out. Separate ticket required 7:00 PM – 9:30 PM | 50th Celebration Gala Thursday, August 10 Get centered and ready for the day with yoga from instructor Jasmine on the pool deck. Bad weather? Head to room 406 instead. 6:00 AM – 6:45 AM | Sunrise Yoga Registration is open for all inquiries and for any attendees who need to pick up badges. 7:00 AM – 6:00 PM | Registration Share notes on what sessions you are looking forward to and meet some of our amazing exhibitors while fueling up for the day with breakfast in the Exhibitor Hall on the 4th floor just beyond the registration area. 7:00 AM – 8:00 AM | Breakfast + Morning Networking LinkedIn, the Power Platform for Business Growth Join us for an informative keynote on why LinkedIn is no longer just a social media platform, but a powerful business tool that every company needs to leverage. Richard will discuss the five pitfalls that often hold back companies in the construction, architecture and engineering industries from achieving success on LinkedIn, as well as the key element necessary for a successful LinkedIn strategy: your employees. You'll also learn about how to have a successful LinkedIn content strategy, including the rise of AI-powered solutions such as ChatGPT. Our speaker will share valuable tips on how to make the most of the LinkedIn algorithm to boost your views, engagement, and conversions, resulting in more business opportunities and leads. Don't miss this opportunity to gain valuable insights and practical advice that will help your company succeed on LinkedIn and beyond. 8:15 AM – 9:30 AM | Mainstage Experience; Amplifying Leadership + Weld Coxe Recognition | LinkedIn, the Power Platform for Business Growth Session description coming... 9:30 AM – 10:00 AM | BREAK Why do people make certain decisions? More importantly, how can we influence those decisions? The “thinking brain” is one of today’s hottest areas of scientific research. With fierce competition, A/E/C firms need to know how to leverage neuroscience to effectively influence people in their decision-making. Finding effective applications has the potential to transform firms and amplify their success for years to come. Join industry veterans, who fondly call themselves Neuronerds, as we leverage the SMPS Foundation’s neuroscience papers by JonRobert Tartaglione. This dynamic workshop builds knowledge and insights as we lead participants on a journey to explore decision-making practices. Our team of Neuronerds will lead attendees through a thought-provoking session that puts theory into practice and amplifies the way to approach key messaging in A/E/C firms. During this workshop, attendees choose their area of focus as we will develop working solutions to real world scenarios that A/E/C firms face. We encourage all Amplify A|E|C attendees to read the research papers that will be available in the Amplify A|E|C app prior to attending the session. Get ready to spark your thinking, open your mind to new methods, and become inspired to practice new strategies to get the decisions you want. Thought leaders Barbara Shuck, FSMPS, CPSM Wally Hise, PE Melissa Lutz, FSMPS, CPSM Sponsored by the SMPS Foundation 10:00 AM – 11:30 AM | WORKSHOP | Practical Exercise to Apply Neuroscience and Decision-Making Research | Dena Wyatt | Marketing Evolutions, Inc Economic headwinds have been blowing for the last several quarters. The pandemic, inflation, and recession conditions have impacted the A/E/C industry, but the forecast is not without optimism. We will talk about sectors that will likely see challenges and those that will likely have opportunities for growth given the current economic environment. The built environment is expected to play a major role in our economy’s foundational strength over the coming years. Discover target markets, geographies, and trends for growth, and learn what moves you’ll need to take to find success. 10:00 AM – 11:30 AM | WORKSHOP | The New Economy: A Five-Year Trend Forecast and Market Strategy | Julie Witecki | FMI Corporation Technical professionals love data—they use it to create better designs for everything from buildings to bridges to butter processing plants. However, when it comes to business data, especially business development or proposal data, well they tend to go with their instincts or opinions. Opportunity data—including hit and capture rates, new work won, cost of winning work, and backlog—segmented by market sector or division is often lacking in the A/E/C industries. Most of the CFO’s from our firms only care about utilization, multiplier, and net serviced revenue so they have invested the time in configuring our ERP systems to report relevant opportunity data. Enter Data Nerd CMOs. To effectively drive growth in our organizations, we need to understand what opportunities are coming into the pipeline and what our opportunity forecast is for the future. This is like looking through the windshield instead of the rearview mirror for your business. With effective, real-time data, you’ll be able to influence leadership and drive growth! This session will provide a case-study from two firms that have successfully implemented this process and help you develop a process to accomplish the same. 10:00 AM – 11:30 AM | WORKSHOP | Data Nerd CMOs: Using Real-Time Opportunity Data to Drive Growth | Elizabeth Moody | Cannon Join visual pioneer, Nora Herting as she busts the myths about creativity that hold us back. In this hands on workshop, you'll participate in exercises that will break through creative blocks, inspire, and make you laugh. Leave with a fresh approach for stimulating your own thinking and guiding teams through better brainstorms and collaboration. 10:00 AM – 11:30 AM | WORKSHOP | Breakthrough Brainstorms: A Creative Approach to Getting Better Ideas | Nora Herting The chasm between job openings and available talent in the A/E/C industries has exponentially grown since 2011. The marketing profession is not immune to this phenomenon. With 72 million baby boomers set to retire by 2030, and the smallest workforce generation, Gen X, not far behind, there is plenty of room to lead and influence. Navigating new waters, the marketing professional has an opportunity to utilize itheir internal and external vantage point to influence, educate, and move the needle for the industry as it continues to face staffing shortages. In this session, we'll look at the realities of human resources, the opportunity for marketers to support professional development, drive performance, and elevate their position as both influencers and leaders within their firms. 10:00 AM – 11:30 AM | WORKSHOP | Influencers and Leaders Who Mind the Gap | Shannon Brush | Hargis Engineers Internal and external communications at many A/E/C firms are an underdeveloped part of the total marketing program. As a result, firms are missing valuable opportunities to convey their mission, values, and expertise to current and potential employees, clients, and partners. Communications is critical to advance the voice and visibility of a firm as well as the expertise and ideas of its people. Given the evolution of the marketplace, storytelling and social media are more influential than ever. Yet, communications is often an afterthought, rather than a priority. What would a successful communications strategy look like for your firm? During this session, speakers will outline best practices for a robust communications program; from strategy to production, defining necessary roles and responsibilities, and providing guidance on how to clarify goals that make sense for every firm—no matter its scale, expertise, and approach. Recommendations will reflect speakers’ hands-on experience working with a wide variety of A/E/C firms, both as former employees and external consultants. 10:00 AM – 11:30 AM | M-LIVE PANEL | Raising Your Voice: Communications as a Strategic Priority | Brien McDaniel | Mike Plotnick | Karen Robichaud | Nathan Reyna Session description coming... 11:45 AM – NOON | Doors open for Daytime M Awards Please join us to celebrate excellence in marketing and communications. Lunch will be provided for all conference attendees. NOON – 1:15 PM | Daytime M Awards Luncheon Session description coming... 1:15 PM – 1:30 PM | BREAK Data is vital to a firm’s success, but many firms do not use the data they collect to make decisions. The goal of a data-driven leader is to turn data into information, information into knowledge, knowledge into insight, and insight into competitive advantage. This presentation will teach professionals in the A/E/C industries to become strong data-driven leaders who know: Data is an asset but only when refined When data is understood and communicated as information, you can use it proactively A culture of data stewardship ensures policies and standards turn into practice empowering staff to be data-driven Every employee–yes, every single team member—has a data role and must take responsibility for the part they play in the firm's data success Data is a lifestyle, not a diet This is a must-attend workshop to protect the business asset of data and transform your business through data-driven leadership. 1:30 PM – 2:30 PM | BREAKOUT| Transform Businesses Through Data-Driven Leadership | Courtney Vance | CKearney Consulting, LLC| Chaz Ross-Munro | ProjectMark The only constant we can rely on in this industry is change. While our past knowledge and experiences can help to inform us, this presentation focuses on the importance of challenging what we know in order to explore what we don't to find truly unique solutions to modern day marketing problems. Using examples around how language impacts our perception of the world, this short presentation provides practical takeaways for both leaders and practitioners on the value of leaning into the gray to find truly unique and creative solutions. 1:30 PM – 2:30 PM | BREAKOUT | Gray Matters: Embracing the Unknown to Unlock Creative Solutions | Dulani Porter | SPARK Why does the industry standard hit rate rarely get above 40%? How does it feel to generate proposals that lose nearly 60% of the time? As a professional services marketer, you have a leadership responsibility to spend your firm’s resources wisely. Those resources include your time and energy. Help your leaders discover how to turn down work and why it will increase your bottom line. There are several strategies to employ to help your leaders say no to the wrong opportunities and yes to the right ones. It starts with a well-thought-out and consistent practice of a go/no-go (GNG) system. A robust GNG system will weed out the scope creepers, the bottom feeders, and the RFQ tricksters. Once your GNG system is operational, track the metrics and share with firm leadership. Demonstrate the value of the GNG system with numbers and logic that have high winners and losers predictability and how it affects the bottom line. Increase your value by moving from proposal generator to marketing leader! As stated by Megan Miller of Deltek, “According to the 39th Annual Deltek Clarity A&E Industry Study, only 35% of firms have formal go/no go strategy for all opportunities, and 24% for strategic opportunities. 1:30 PM – 2:30 PM | BREAKOUT | Turning Down Work is Good Marketing | Gabe Lett | Allgeier, Martin and Associates No A&E professional wants to become a commodity—viewed the same as everyone else. When two or more firms appear to be the same, price becomes the key differentiating factor. A&E services have become commoditized due to heavy competition, fee pressure, and self-sabotaging behaviors motivated by negative, self-limiting beliefs. Fear of losing, fear of upsetting clients, even fear of being “too expensive” are causing your firm to lose out on higher fees, change orders, and upsells. In this presentation, June Jewell will reveal her 5-step process to help your firm break the trap of commoditization, stop competing on price and embrace your true value so you can get better clients and higher fees. 1:30 PM – 2:30 PM | BREAKOUT | 5 Steps to RAISE Your Value and Your Fees | June Jewell | AEC Business Solutions, LLC Join Richard in this engaging breakout session where he will share his insights on developing effective content strategies for companies and individuals. In this session, you will learn about the key goals and KPIs that should be set to measure the success of your content strategy. Richard will reveal the five pillars of successful LinkedIn content strategies and provide practical tips on how to implement them in your own strategy. You'll also learn how to identify the right content sources to make your content creation process easier, and how different content formats such as text, carousel posts, polls, and videos can impact the performance of your content. Moreover, Richard will share his recipe for the perfect LinkedIn post, detailing the eight essential ingredients that should be included in every post. You will also discover how to nurture your post to generate up to six times more views, engagement, and conversions, potentially leading to new business opportunities. Don't miss this opportunity to learn from a content strategy expert and take your content game to the next level. Register now to attend Richard's breakout session and unlock the full potential of your content strategy. Takeaways: Setting clear goals and KPIs for measuring the success of your content strategy The five pillars of successful LinkedIn content strategies to diversify your content strategy for different goals How identifying the right content sources and utilizing different content formats can impact the performance of your content. Implementing the eight essential ingredients for the perfect LinkedIn post and nurturing for increased views, engagement, and potential leads 1:30 PM – 2:30 PM | BREAKOUT | Your LinkedIn Content Strategy in 60 Minutes | Richard Van Der Blom You're a marketer. You have a passion for brands. You understand the market. You are your firm’s linchpin for customer focus. In principle, firm leaders should respect and look to you as they make key decisions. Unfortunately, things don’t always work that way. Many marketers are great at marketing. They excel at proposals, branding, and social media. Nonetheless, many wish they had more traction inside their firms. They work hard to help their firms grow but their efforts don’t always translate into influence and stellar careers. Why? Doing and leading are two very different things. Based on the most extensive research study of its kind, with detailed data on over 8,600 marketing leaders in more than 170 countries, we’ll discuss the 12 behaviors that drive business and career success. You’ll learn how great marketing leaders build their firms, careers, and futures, and how you can do the same. 1:30 PM – 2:30 PM | BREAKOUT | Amplifying Your Influence: 12 Powers of a Marketing Leader | Damion Morris | PCL Construction Session description coming... 2:30 PM – 2:45 PM | BREAK Join AEC leaders in the video marketing space as they discuss how the most effective form of visual marketing is taking our industry by storm. Learn how you can integrate video into your marketing strategy, from storyboarding, to editing, to shooting, and storytelling. 2:45 PM – 3:45 PM | BREAKOUT | Making Agile Video Your Most Successful Marketing Asset | Kelly Sternberg, CPSM | Shay Dingfelder |Tyler Chartier As a firm leader in the AEC industry, you understand the importance of a healthy cash flow to ensure the financial stability and success of your firm. If you're looking for practical, proven strategies to overcome common cash flow challenges and optimize your financial situation, you've come to the right place. Bolanle Williams-Olley, CFO and Co-owner of Mancini Duffy, will lead an engaging and informative session on "Blueprints for Financial Success," providing you with a comprehensive blueprint for boosting your bottom line and achieving greater financial confidence. Learning Objectives: The most common cash flow challenges facing AEC firms, and how to overcome them. Proven strategies for improving cash flow, including tips for managing accounts receivable and optimizing billing practices. Best practices for forecasting and budgeting to ensure financial success in the long term. 2:45 PM – 3:45 PM | BREAKOUT | Blueprints for Financial Success: Proven Strategies for Improving Cash Flow in Your AEC Firm | Bolanle Williams-Olley | Mancini Duffy If you are a Principal or Marketing Executive at an A/E/C firm, it is likely that there have been times when you have questioned whether or not your firm’s marketing and business development efforts are as effective as they could be. If you are still relying on word of mouth, relationships, and your resume, then you are most certainly behind. Account-Based Marketing (ABM) has been used by the world’s leading B2B brands for nearly two decades, and A/E/C firms are rapidly adopting the methodology. ABM enables firms to align their marketing and business development resources with the firm’s highest-value clients and targets and specific key pursuits. Key takeaways for the session includes: Why are AEC firms flocking to ABM now? How adopting an Account Based Marketing strategy will streamline your costs and help you achieve better results; How ABM is the most effective way to elevate your brand visibility with specific customers; How AEC firms are actually generating marketing qualified leads online; How the use of online campaigns can gain a competitive edge on specific project pursuits. Learner Outcomes How AEC firms are actually generating marketing qualified leads online Why AEC firms flocking to ABM now as their sales and marketing strategy. How the use of online campaigns can gain a competitive edge on specific project pursuits. 2:45 PM – 3:45 PM | BREAKOUT | Driving Revenue to your firm with Account-Based Marketing | Judy Sparks Prioritizing mental health in the workplace has become imperative for employers and employees alike. This presentation aims to explore workplace trends in mental health and wellbeing to include making a compelling business case for supporting the mental health of employees, components of positive climate and culture in the workplace, methods to reduce stigma, the relationship between stress, burnout, and mental health along with strategies for mitigation, and the need for ongoing commitment from both employees and employers. Practical tips, case studies, assessments, prompts, and valuable insights will be shared to incite action to create a mentally healthy workplace for individuals, managers, and organizations resulting in improved impact. 2:45 PM – 3:45 PM | BREAKOUT | Mental Health in the Workplace | Keyona King-Tsikata, MPH Focuses on why important, key components and characteristics, how you measure the journeys success through metrics and KPIs, the role leadership plays, internal obstacles one could face ,and how to overcome them, and using data for both strategic and tactical support of the ultimate objective….also the importance of an “everyone sells” mindset to drive profitable growth on a consistent basis. 2:45 PM – 3:45 PM | BREAKOUT | Building A Sustainable Sales Culture in an AEC Firm | Dennis Cornick In this session, Dr. Thatch will review the steps we’ve taken to reach our current state as we celebrate 50 years of business. She’ll discuss what it will take to accelerate improvement over the next 50 years because she believes we can all agree that progress in DEI has been slow and currently, the perception is that we are actually losing ground. To remain current, at the very least or to generate a competitive advantage, this session will provide you with the tools to take that next best step towards creating an inclusive workplace culture, especially when that next step can sometimes feel like it has the potential to be a landmine. Navigate the path to inclusion with confidence. 2:45 PM – 3:45 PM | BREAKOUT | Harnessing DEI to Accelerate Business for the Next 50 Years | Dr. Thelá R. Thatch (She/Her) Session description coming... 3:45 PM – 4:00 PM | BREAK Session description coming... 5:00 PM – 7:30 PM | DINNER ON YOUR OWN Kick off an evening to remember with OpenAsset at The Golden Hour PreParty on Level 4. Enjoy a Proposal Paloma or Construction Cosmo, capture memorable moments with our photo booth and party favors to keep, and grab a sweet treat before the main ballroom doors open! Included with full conference registration. Hosted by 7:00 PM – 8:00 PM | The Golden Hour- PreParty reception hosted by Open Asset Gold inspired attire recommended! Included with full conference registration. 8:00 PM – 11:00 PM | Solid Gold 50th Party! Friday, August 11 Get centered and ready for the day with yoga from instructor Jasmine on the pool deck. Bad weather? Head to room 406 instead. 6:30 AM – 7:15 AM | Sunrise Yoga Session description coming... 7:30 AM – 3:00 PM | Registration / Amplify Information Desk Share notes on what sessions you are looking forward to and meet some of our amazing exhibitors while fueling up for the day with breakfast in the Exhibitor Hall on the 4th floor just beyond the registration area. 7:30 AM – 8:45 AM | Breakfast + Morning Networking Resilience is defined as an ability to recover from or adjust easily to misfortune or change. With a world experiencing a level of disruption not seen in generations, some organizations freeze and fail while others innovate, advance, and even thrive. The difference is resilience. The accelerating pace of change calls for leaders to build organizational resilience to ensure long-term viability by fostering a change-ready culture to lead through disruption. Building resilience is also associated with increasing job satisfaction, organizational commitment, and employee engagement while contributing to improved self-esteem, sense of control, sense of purpose in life, and improved employee interpersonal relationships. Similarly, in life, the ability to cope with personal challenges often requires an inner strength that supports an individual’s ability to rebound and recover. This strength is also referred to as “resilience.” Resilient people don't dwell on misfortune, change, or failure; rather, they acknowledge the situation, learn from it, and move forward. And while many of us have some level of natural resiliency, resiliency is a skill that can be learned and improved upon with practice – and patience. When you replace “why is this happening to me” with “what is this trying to teach me,” everything shifts. Jen Newman, FSMPS, CPSM, a 25-year A|E|C veteran shares lessons she learned in resiliency through her experience navigating the challenges coping with a cancer diagnosis and the aftermath of treatment that anyone can apply in business or life. LEARNING OBJECTIVES Understand the importance of building resilience for personal and organizational growth. Discover the five tactics for building resilience in business and life. Learn how to foster a growth mindset and view obstacles as opportunities for growth. 9:00 AM – 10:00 AM | Mainstage Experience | MAX Talk: Raise Your Resiliency | Jennifer Newman | Elevate Marketing Advisors Session description coming... 10:00 AM – 10:30 AM | Networking Break Proposals and presentations don’t have to be a snore-fest! Capturing your audience’s attention is essential in today’s highly competitive landscape, but it doesn’t mean cramming technical jargon and robotic details down your readers’ throats with every sentence. The answer lies in the power of storytelling. Storytelling is a common tactic in marketing, yet often overlooked in proposals and presentations. Here's the thing: you can ignite a connection with the agencies reviewing these proposals and making multi-million-dollar investment decisions with persuasive strategy — after all, they’re human too. In this workshop, we'll delve into the psychology of content and storytelling fundamentals, exploring ways to effectively capture and keep your reader's attention with words that persuade and sound like you. You'll discover how to create compelling narratives that connect with your audience and differentiate your proposal from the sea of sameness. Together, we’ll work on prompts to strengthen your skills and find new angles you can use to weave storytelling into your proposals and presentations, igniting interest, differentiating your content from all others, making a lasting impression, and, ultimately, winning more business. Learning Objectives: Why storytelling is important and critical to our ability to persuade The rhetorical triangle and the three appeals Humanizing your brand + creating connection with readers Benefit-rich content versus feature-heavy content How to develop compelling win theme statements Action verbs + power words to help you write persuasively Kairos methodology Tips and tricks to get the stories out of your SME’s head + onto paper Avoid death by PowerPoint to persuade + close the deal Audience Engagement: Choose your words wisely game Match different types of storytelling strategies with specific examples Various interactive components throughout workshop 10:30 AM – 11:45 AM | WORKSHOP | The Power of Storytelling to Win More Business | Krystn Macomber This valuable and timely deep dive will prepare executives and leaders to diagnose unrest and disengagement within their workforce and implement strategies that will help them retain their high-caliber talent. From engagement to process improvement, attendees will learn about strategies and tools to finetune high-performing teams. Participants will learn how to leverage their teams' knowledge and personal investment to create solutions tailored to their organization's needs. Be prepared for a robust Q&A where we talk through challenges and prepare for the next phase of work. 10:30 AM – 11:45 AM | WORKSHOP | The Operational Value of Internal Comms & Alignment | Lizabeth Wesely-Casella Most job postings are awful. They are documents made up by managers copying and pasting content they like, only to leave candidates feeling confused by this jumble of skills and requirements that don’t make sense. This mistake costs companies thousands of dollars every year as jobs sit open without applicants, the wrong candidates apply, or worse: the wrong people get hired. Where do you start? Learn to write a better job posting. People who have attended this session with job post writing expert Katrina Kibben have said it made job post writing fast, efficient, and highly effective in attracting qualified candidates. OBJECTIVES: Use marketing job titles that will increase traffic to your posts, A hiring manager intake template that creates trust early in the experience, Techniques for creating mandatory requirements that make the right people apply, Tips for measuring the results of a great job post, And more! Attendees will leave this session armed with the tools and techniques to create a job post in 30 minutes (or less) that will make the right person apply. 10:30 AM – 11:45 AM | WORKSHOP | It's Not You; It's Your Job Post | Katrina Kibben We know that today’s AEC industry is highly competitive and placing clients in the center of our business focus is crucial for sustained growth and success. It is easy for organizations, however, to overlook a vital factor that is key to creating exceptional client experiences- the employee experience. This workshop aims to help AEC marketers and business developers embrace the profound connection between employee experience and client satisfaction. Do not worry if you and your organization are new to the journey of CX and EX. Through collaborative discussions and activities, this workshop will explore key strategies and practical approaches that can dramatically influence the way AEC firms operate. Participants will gain valuable insights into how an enhanced employee experience and engagement can underpin an exceptional client experience and help their organizations create a vibrant, client-centric ecosystem. Organizations that are supported and empowered by an engaged workforce are superiorly positioned for better results and long -term business success. 10:30 AM – 11:45 AM | WORKSHOP | EX to CX: Connecting the Employee Experience to Superior Client Engagement | Carl Winstead AI is causing quite the buzz. But we don’t have to fear this dawning new era as technological advancements rapidly transform our business landscape. As Executives, Marketers and Business Developers, we have a remarkable opportunity to leverage these new technologies on our own terms. Terms that allow us to reduce repetitive and mundane tasks, while freeing our time and our minds to focus on those activities that create meaningful value. In this workshop, we will explore how AI and data-driven technologies can revolutionize our work. We will examine advancements these technologies have brought to sales, marketing, and proposal development. We will highlight the ethical implications and consider the potential risks that arise from an overreliance on AI, including privacy concerns and algorithmic biases. We will share how practitioners in our industry are successfully applying these technologies to their daily work. Thus, we will embark on a journey to understand how we can harness the power of AI and data while preserving the invaluable human touch that defines our unique abilities to empathize, communicate, and connect more deeply with our audiences and clients. Workshop objectives Introduce and demystify AI and other data-driven technologies. Share real-world examples for leveraging these tools in your organization. Identify opportunities to reduce cost and unlock growth. Highlight the potential risks of adoption and reliance. Suggest approaches to preserve the human element that drives engagement. 10:30 AM – 11:45 AM | WORKSHOP | AI, Data Technologies, and the Human Touch | Scott Steiding Session description forthcoming.... 10:30 AM – 11:45 AM | WORKSHOP | Brand Storytelling and the Use of AI | Miri Rodriquez Session description coming... 11:45 AM – 12:15 PM | GRAB & GO LUNCH Future Thinking in an Uncertain World: A Lightweight Method for Strategic Foresight What do you do when tomorrow is nothing like yesterday? Nobody can predict the future, but strategic foresight helps us proactively move toward preferred futures instead of blindly reacting to emergencies. Through futures thinking, Kelly Tsao makes strategic foresight accessible to a wider audience the same way that design thinking democratizes design practices. Learn methods such as trend analysis, scenario planning, and back-casting to bring futurism to your everyday life and work. 12:15 PM – 1:45 PM | Mainstage Experience | Future Thinking in an Uncertain World: A Lightweight Method for Strategic Foresight | Kelly Tsao Session description coming... That's all folks! See you at Amplify A|E|C 2024 in Salt Lake City!