Build Business is now Amplify A|E|C

We’re excited to announce a new name, look, and feel for the SMPS annual conference. Our goal is to help members, chapters, and firms amplify and grow. This will be our first in-person annual conference in three years, and the committee is really challenging itself to deliver something special and unlike any conference we’ve ever seen.

Why the change and why now?

As the song goes, “The Times They Are a-Changin’.” How we live, gather, learn, and conduct our business activities have changed and, with shifting demographics, all of this will continue to evolve. It’s time for something new. SMPS is retiring the conference name, “Build Business,” which has been used since 2004.

What can you expect from the conference?

Conferences are evolving and SMPS is leading the way. Along with a new name, additional changes are being made to the experience that will meet the needs of today’s attendees. The planning committee is committed to ensuring a wide diversity of speakers and content and inclusive opportunities to learn and network.

The revamped program will include micro learning formats (sessions of shorter durations to allow attendees to participate in more activities), exclusive access to thought leaders (new ask the expert opportunities to accompany sessions), revitalized social and peer recognition events, and appreciation lounges for Fellows, CPSMs, and Chapter Presidents to connect and network with their communities.

Also new is an online companion conference for those that cannot attend in-person. A specially curated event will be offered in the summer and available on-demand (it will be complimentary to the Amplify A|E|C in-person event attendees).

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When and where will the conference be held?

The in-person event will be held on July 18-20, 2022, at the Hilton Atlanta. The online event will be available on-demand this summer. Registration, housing, and program schedules will be announced soon.