Amplify A|E|C DIGITAL

Want to Amplify your learning at your desk?

Amplify A|E|C Digital is the industry’s premier virtual marketing, business development, and leadership experience. With more than 10 hours of on-demand programming, you’ll strengthen your skills—and amplify your knowledge. You can earn up to 10 CEUs by participating in the Amplify A|E|C Digital program and up to 29 CEUs if you participate in both in person and digital. If you are attending Amplify A|E|C in Austin, you automatically get access to Amplify Digital, just look for an email in August to begin watching. Here’s a sample of what’s included:

Business development can be exciting and energizing, but also frustrating and overwhelming. Keeping track of all of the conversations, keeping relationships and opportunities moving in the right direction and ensuring you are investing time with the right clients can be daunting, but it doesn’t have to be with the right processes and technology at your fingertips. In this session, you’ll learn how you can better leverage your CRM (client relationships management) technology to streamline your processes, eliminate some of the busywork for business development and help your teams prioritize the right BD activities. Understand which metrics will help your teams stay on track, how to leverage your CRM to capture your client and pursuit strategies, facilitate better pipeline and opportunity management and much more. Join this session to hear from a CRM expert on how you can set your teams up for success by marrying your CRM and BD processes. 

 

Sponsored by

Build Better Business Development Processes with CRM | Megan R. Miller, CPSM | Sponsored by Deltek

Learn from proposal writing expert and founder of RMR consulting, Rachelle Ray, as she walks you through the top proposal writing mistakes and how to avoid them. With 15 years in the AEC proposal writing space, Rachelle helps architecture and engineering firms of all sizes create succinct yet eloquent winning proposals. This session will cover: 

  • Rachelle's winning proposal writing methodology 
  • Key elements of a strong proposal 
  • Common errors to avoid in proposal writing 
  • A live walk-through of how Rachelle edits proposals for added clarity and consistent success 

 

Sponsored by

Common Pitfalls in Proposal Writing & How to Avoid Them | Rachelle Ray | Sponsored by OpenAsset

Benjamin Franklin famously said, “For every minute spent in organizing, an hour is earned”—wouldn’t you like to get a few extra hours for your next proposal? In this presentation, we’ll discuss how to get and stay organized throughout a proposal. Presenter Jen McGovern, CPSM, will share best practices learned from delivering hundreds of proposals on time, despite the best efforts of a variety of “detours.” From developing a strong outline to keeping the entire proposal team on track to making time for proposal closeout, we’ll talk about the many ways proposal can get off schedule—and how you can stay or get back on schedule. Attendees will leave the program with tools to identify detours before they derail the proposal and will feel prepared to successfully lead their next proposal effort. 

Detour Ahead: How to Start—and Stay—Organized on Your Next Proposal  | Jen McGovern, CPSM,

Every fall, our firms step back, reflect on the last year, and make plans for the year ahead.  Goals are set, campaign ideas are crafted, investments are identified, and the pumpkin spice lattes fuel it all. The fall tends to be a very busy season for marketers, business, developers, and anyone involved in winning work between conferences, holiday planning and the dreaded client gifts logistics.  This session is crafted to get you ready.  To identify the research that you will be involved in, break down the purpose into research questions, and identify the research types and sources that will provide the answers.  This is a step-by-step guide to get you ready, position you as a leader in the firm, and ultimately fuel your firm’s success in the next year. 

Market Research: Fall Planning Season | Sarah Kinard

Breathe new life into your brand with a behind the scenes look at the rebranding process at Fuscoe Engineering. Learn how you can stay true to your brand, differentiate in an evolving corporate landscape, and create strong brand advocates along the way. 

 

Sponsored by

Our Brand Journey | Brandon Norton | Susan Storm | Sponsored by Knowledge Architecture

Learn to understand and leverage the intra-personal (self) and inter-personal (others) components that define executive presence.   

  • Elevate your self-awareness and what is holding you back.  
  • Define your leadership narrative in the Room and in social media.  
  • Understand the role of Messaging and Relationship Building to push your agenda forward. 
“Own the Room” – How to position yourself as an executive | Jenny Fernandez, MBA

Explore the varied dimensions of diversity and how they shape the experiences of individuals working in the built environment.  This session provides practical strategies to incorporate DEI best practices into your marketing and business development efforts. By the end of this session, you'll be ready to take on the business world with a more empathetic, inclusive approach that values and embraces differences.

Professional Services Marketing Through a DEI Lens | Asheya Warren, FSMPS, CPSM,

Refresh your feed with five tools that will simplify your digital strategy. Whether you are jumpstarting your social media for the new year, or simply looking to learn a few new tricks, this session will walk you through five tools to audit your communities, uncover content opportunities, and stay aligned with your firm’s brand on social.  

Learning objectives: 

  • Differentiate social media scheduling and analytics tools based on your marketing needs 
  • Learn the difference between popular user-friendly design tools 
  • Understand the workflow of social media managers who dream, create and manage social media efficiently everyday 
  • Channel the power of a regular social media audit to learn trends and get social proof of your campaigns 
Refresh Your Feed: The Ultimate Digital Toolkit | Meagan Camp

Innovation, disruption, hyper-competitive red oceans, the emergence of marketing technologies, shifting demographics, rising customer expectations, and more have forced AEC firms to rethink what it takes to compete and win business. 

Yet, not much has changed in the way most firms think about their brands – static collections of images, messages and marketing assets. It’s time to join today’s leading companies that redefined the role of the brand, propelling massive change and growth – inside and out. 

What makes these companies different? They understand that a brand is not what you say but what you do. They see the brand as everyone’s responsibility, not just the job of the marketing department. In short, they see the brand not as a marketing asset but as an operating system. 

Brand as an operating system galvanizes people and superpowers talent recruitment, employee engagement, customer experience, innovation, and more.  

This program is designed to provide attendees with an actionable framework for developing a cohesive set of beliefs and principles that align business strategy and systems, people and processes, purpose and performance, brand and culture, and create a sustained competitive advantage for their firms. 

The Big Brand Rethink: Brand as Your Firm’s Operating System   | Ida Cheinman

While proposals remain vital to the way your firm acquires business, the data now shows that emerging decision-makers are increasingly more reliant on the information they find through online resources and thought leadership. Strategic marketing can help you accelerate your business growth by discovering untapped market potential, outperforming your competition, and staying top of mind for new and existing clients. Empowered by modern tech, a marketing team of any size can create and execute strategic marketing campaigns and drive growth. In this webinar, discover how you can get started, leverage your database, use marketing automation tools to reach the right audience and create content, and finally see the impact on your pipeline. 

 

Sponsored by

Unleashing Growth with Tech-Driven Strategic Marketing | Cole McIsaae | Neil Holmes | Sponsored by aec360 by HSO

How can Architecture, Engineering, and Construction firms gain the advantage in today’s highly competitive market? By being “tech forward” when it comes to data. In this must-attend session for marketing and business development professionals, you’ll learn: 

  • Which metrics matters most for A/E/C firms 
  • What goals to set for metrics like hit rate and capture rate - "What does 'good' look like?" 
  • Best practices for capturing high-quality data throughout the pursuit process 

Research shows that firms who track the right metrics not only win more business compared to firms who don’t, they also capturing the best pursuits for their firm. So don’t miss this chance to supercharge your marketing and business development efforts and set your firm up for long-term success. 

 

Sponsored by

What are the Best Marketing Metrics to Boost Your Win Rates? | Christina Leahy, CPSM | Sponsored by Unanet

Pricing

$399 $599

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