Conference & Conversations

Conference & conversations

Through our Conference and Conversations series, guest speakers from Amplify A|E|C 2022 shared what to expect when attending their conference sessions. All conversations are roughly 20 minutes (15-minute talks with five minutes for questions and comments). 


Paul Osincup: Leading with Laughter
Moderated by Brande Elise

Humor enhances perceived leadership skills, builds credibility, increases employee engagement, and decreases absenteeism. Despite all of this, humor is still a leadership quality many consider as an afterthought. Osincup's sessions are all about how to find the funny in everyday situations, and use comedy writing techniques to quickly create humor for marketing or presentations.


Laura Ewan (Moderator for the panel)
David Shove-Brown, Yiselle Santos Rivera: Walking the Walk: Building a Socially Just Brand (Panelists)
Moderated by Bethany Smith, FSMPS, CPSM

As marketers and firm leaders, we’re in a unique position to effect change and ensure the actions behind our words have impact. But where do we start? And what’s the best way to set significant goals and measure progress over time?



Pamela Monastra: The Roadmap to Crisis and Reputation Management- Preparedness, Response & De-Escalation
Moderated by Kenda Salisbury, FSMPS, CPSM

Crisis and reputation management starts with a comprehensive preparedness plan, protocols, and policies for responding and diligence toward de-escalation. Monastra's session is all about how to lead with confidence, influence, and poise in the face of the most challenging times.


Pamela Conine: How to Audit Your Marketing 
Moderated by Sarah Hoff

Is your marketing team constantly in reactionary mode? Are you climbing backwards uphill on every marketing campaign and proposal pursuit? Does everything just seem so hard? Does everyone else think they “know” how your firm is viewed by others? If you answered “yes” to any of these questions, then it’s time for a marketing audit. Conine's session helps you to examine what is and is not working for your brand, your staff, and your firm’s growth.


Denise Thomas: Motivating & Influencing High Performance Through Effective Communication  
Moderated by Courtney Van Ostran, CPSM

This interactive session is for leaders who are seeking to influence as future ready and culturally aware communicators. As a leader, looking to drive organizational impact, this session will provide you effective, inclusive and equitable communication techniques in order to support you and your people.


Dianne Lee: BD the 90% Leading up to the Close: It's not over until the contract is signed 
Moderated by Danielle Gray and Brande Elise

Dianne Lee is a tireless advocate and industry professional in the A/E/C marketplace. With 15+ years of experience she has been credited for multiple billion dollar contract awards both nationally and internationally.



Kabri Lehman Schmid: Mental Health Risks in the A/E/C Industry 
Moderated by Jen Newman, FSMPS, CPSM

This session is designed to help you identify harmful cultural stigmas and empower those who can create the most change. This effort will not only save lives but is essential to attract the next generation of workers.