50th Celebration Gala

The Gala is sponsored in part by the SMPS Foundation

Thank you for registering to attend the formal celebration of SMPS during Amplify A|E|C. When our founders organized us in 1973, they did not imagine their organization would ever celebrate fifty years! This evening’s event will be an opportunity to connect with friends, celebrate our legacy, and toast to the future.

Event Dates & times

Wednesday, August 9

1:00-2:00 p.m. Amplify A|E|C Opening Program*
JW Marriott, Grand Salon 5-8
Main Stage Experience

5:00-6:00 p.m. Amplify A|E|C Welcome Reception*
JW Marriott, Grand Salon 1-4

7:00-8:00 p.m. Gala Cocktail Hour
800 Congress (offsite Gala Venue)
(shuttle begins at 6:30 p.m.)

8:00-9:30 p.m. Gala Dinner and Presentations
800 Congress (offsite Gala venue)

Thursday, August 10

 8:30-9:30 a.m. Amplifying Leadership: Weld Coxe Marketing Achievement Award and Fellows Recognition*
JW Marriott, Grand Salon 5-8
Main Stage Experience

8:00-11:00 p.m. SOLID GOLD 50th Amplify Party & Celebration*
JW Marriott, Grand Salon 5-8

*Ticket holders to the Gala are invited to participate in these conference activities (a name badge is not required for entry)

Dinner & Drinks menu

Bar featuring a variety of spirits, wines, and soft drinks.

You must pre-select your menu choice. If you do not select a choice by July 21, you will be offered the short rib entrée (sorry to say there will be no changes allowed onsite).

  • Farms braised short rib, whipped sweet potatoes, roasted brussels sprouts, beef jus.
  • Seared Texas redfish, roasted tomato risotto, green beans, salsa verde.
  • Red and white wines will be provided on the table courtesy of our sponsors.

Dinner will be followed by a dessert of Texas chocolate cake and vanilla ice cream.

Event location

Venue: 800 Congress Address: 800 Congress Avenue, Austin, TX 78701

While it is possible to walk from the JW Marriott to 800 Congress (~15 minutes/0.5 mile), a transportation service will be provided. Please see the shuttle schedule below.

Shuttle Schedule

  • Shuttles will begin departing the JW Marriott at 6:30 PM and will loop throughout the event.
  • The first shuttle will return to the JW Marriott at 9:30 PM and will loop until 10:15 PM

Additional event information


Formal attire recommended but not required.


Seating for the event is first-come, first-served. We are unable to reserve seats for the attendees. You are kindly asked to be flexible when trying to organize larger parties at a table so we can quickly seat everyone at 8 p.m.


There will be a professional photographer onsite to capture our fun and, when possible, take group photos. Please note that photos of your participation may be used for promotional and other purposes.


If you need accommodations during your visit to Austin, please click here https://www.amplifyaec.org/hotelandtravel


Please contact the SMPS staff at knowledge@smps.org. Please note that on August 7-11 the staff will be in Austin and may be delayed in responding to you.

THANK YOU TO OUR 50th anniversary gala sponsors

Wine Sponsors
Gala Sponsors